Become a real ESTATE Digital
Marketing Professional

(elearning)

What will you learn?
By completing this course, you will be able to:

•  Conduct digital research, set business objectives for campaigns and develop a
  targeted digital marketing strategy
• Create and curate compelling and innovative content that drives ROI
•  Set up, optimize, create, execute and report on organic and paid ad campaigns on
  Facebook, Twitter, LinkedIn, Instagram
• Boost your website’s organic ranking by optimizing technical on-page and off-page
  elements
• Create and manage paid search campaigns in Google AdWords and use Google
  Analytics to measure performance
• Use Google AdWords to create display and video advertising campaigns and ads
  using a variety of platforms to evaluate their impact and performance
  Design effective emails that generate leads, retain customers and inspire evangelists
• Set goals for your business and website, and understand how analytics tools are
  used to help measurement
• Use owned, accessed, desk, audience, competitor and social listening research to
  create a how-to guide for all digital marketing activities
• Create and deploy facebook ad campiagns
• install and test re targeting pixels

Course Outline

1. Foundations and tools
2. AUDIENCE and ad creation
3. Organic lead geneation
4. Google adwords
5. Facebook Ad’s
6. Automation and contractors

Course cost $1999